“It’s just like a pair of lucky socks,” Reiff said. Reiff said he believes there’s no reason to think the wristbands could produce a biological benefit, and that any benefit is purely psychological. “I couldn’t look in the mirror and 100 percent say (it’s) a product I can put my brand reputation behind,” said Reiff, a certified athletic trainer. The program even thought about putting its logo on the products and handing them out, he said.īut officials decided against that because they couldn’t find enough reliable research to back up the company’s claims about giving a biological boost to performance, he said.
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Vincent Sports Performance in Indianapolis, said maybe a third of the hundreds of professional and amateur athletes who train there wear the wristband or an imitation. “We’re not trying to win over every person in the world,” he said. Josh Rodarmel, one of the company’s co-founders, said in a statement he knows there may be skeptics. The company says it pays some athletes for the right to use their images wearing the bracelets, including O’Neal and Odom. Rather, it relies on testimonials from famous athletes and users to tout the products’ effects. Power Balance, for its part, doesn’t claim to have science on its side, said Adam Selwyn, a spokesman for the Laguna Niguel, Calif.-based company. The company sold $8,000 of merchandise in its first year and expects more than $35 million in sales in 2010. They have also been worn by celebrities, including actors Robert De Niro and Gerard Butler. Since then, the colorful wristbands, which sell for $29.95, have become ubiquitous, donned by Los Angeles Lakers’ Lamar Odom and English celebrity soccer star David Beckham. The company began selling bracelets in 2007 embedded with holograms that were purportedly designed to interact with the body’s natural energy flow. “Our trainers swear by it,” Phoenix Suns forward Jared Dudley wrote in a message posted on his Twitter page. In one, it said: “Power Balance Admits products have been worn during the last world series, nba finals and super bowl champions!”įans insist the bands have helped their game.
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The company unleashed a torrent of its own tweets, playing off the word “admit.” Critics railed against the company on Twitter and those who had believed in the bracelet’s power.
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